Ferruccio Laviani

Ferruccio LavianiDiscretion is his lifestyle. His language is definitely contemporary and personal, often recognizable in a sign or in a peculiar colour. Even combined with a detail of the past. He’s on the scene since the beginning of the 90s.

It’s the arising of a new generation of designers with a sophisticated and original creativity. Architect and designer, after his studies in Milan he started his professional career creating and designing for brands like Mandarina Duck, Olivetti, Swatch. Since 1992 he’s committed in several creative fields: from industrial communication to corporate identity.

His approach to the product is global-like: from graphics, to packaging, to image consulting. He designs for prestigious intalian and international brands as Foscarini, Emmemobili, T70, Halifax, Kartell, Mixel, FontanaArte, De Padova, Flos, Molteni&C, Moroso, Swarowski. For many years he has been studying the concept of flagship stores. He has been dealing with interior design for fashion brands like Dolce & Gabbana. He has designed the Beluga concept kitchen for Rastelli.

Speaking about our company says: “The most beautiful thing is when you are trying to motivate one of your choices to them, but you realized that they’ve already understood it: you see they are the first to support you and suddenly the other part takes over asking you more and more so it’s you who have to stop them”.

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